The Revolutionary Tenets of Management 2.0
Steve Denning
Revolutionary changes in the basic tenets of management are under way. Roger Martin has described the overall transition from shareholder value (making money) to customer capitalism (delighting the customer). For firms to navigate the transition to the new ecosystem of “Management 2.0”, they must master five fundamental shifts: 1. The management mindset 2. The role of managers 3. The way work is coordinated 4. The values practiced and 5. The way people communicate. Five fundamental shifts in management practice Shift #1: Management mindset: From inside-out to outside in To accomplish the transition to customer capitalism, reflecting the shift in the balance of power in the marketplace from seller to buyer, firms must […]