Punching Above Your Weight
by Liisa Välikangas
Look for the outliers, companies that are so different as to be puzzling. What makes some outliers powerful, and noteworthy to strategic thinkers, is their ability to “punch above their weight”. In other words, these easily dismissed outliers amplify the effects they have across various industries and generate potent, transformative change. Innovative new methods that outliers are currently using for such strategic impact include: 1) Contributor architectures that facilitate unlikely encounters. Startup Nectar incubates new “bio-mimicry” businesses, a field where experts in life sciences like biology together with engineers, architects, computer scientists and corporate managers come together to fit the designs and processes of the natural world into new buildings, products, and services. Recent […]