Embracing Co-Creation to Manage Complexity and Revitalize Value Creation by Venkat Ramaswamy
Propelled by advances in global communication and information technologies, there has been an explosion in interactions in the business-civic-social-natural system. These interactions are among both human and nonhuman entities (e.g., devices) in the system and entail the following five key characteristics of complexity: 1. An increase in the number of entities interacting in the system. 2. An increase in the diversity of entities in the system. 3. An increase in the interdependence of entities in the system, with each entity affecting and being affected by the actions of other entities in the system. 4. An increase in the unpredictability of actions and events in the system. 5. An increase in the variability of potential outcomes […]