https://www.druckerforum.org/blog/the-new-barriers-to-entry-why-strategy-assumptions-need-to-change-in-an-era-of-ecosystems-by-rita-gunther-mcgrath/ Tue, 19 Nov 2019 12:28:17 +0000 hourly 1 https://wordpress.org/?v=5.4.4 https://www.druckerforum.org/blog/the-new-barriers-to-entry-why-strategy-assumptions-need-to-change-in-an-era-of-ecosystems-by-rita-gunther-mcgrath/#comment-410432 Tue, 19 Nov 2019 12:28:17 +0000 https://www.druckerforum.org/blog/?p=2307#comment-410432 Excellent thought-starter – thank you, Rita.
I like your challenge to rethink what “monopoly” really means. Here’s my perspective: as all the cost barriers have faded as you’ve described, the importance of brand has increased.
Of course I mean brand as a non-conscious emotional shortcut to choice rather than the superficial meaning of ‘brand’ as a logo / visual device.
Are we seeing the emergence of monopolies of attention, emotion and habit?

]]> https://www.druckerforum.org/blog/the-new-barriers-to-entry-why-strategy-assumptions-need-to-change-in-an-era-of-ecosystems-by-rita-gunther-mcgrath/#comment-407434 Fri, 08 Nov 2019 19:40:16 +0000 https://www.druckerforum.org/blog/?p=2307#comment-407434 […] Rita Gunther McGrath recently wrote about business ecosystems and the need to question our strategy assumptions – citing that highly successful organizations are adept at leveraging networks to their advantage and going beyond the traditional barriers to entry. Learning (and education in general) can pave the way for this by connecting different disciplines in a practical way, moving beyond silos or niches to create broad brush strokes that join education, associations, networks, and accreditation agencies in a beautiful tapestry. We must cultivate learning and learners; we must strive to prove the value of diversity of thought and of making unexpected connections between things. […]

]]> https://www.druckerforum.org/blog/the-new-barriers-to-entry-why-strategy-assumptions-need-to-change-in-an-era-of-ecosystems-by-rita-gunther-mcgrath/#comment-404008 Thu, 24 Oct 2019 14:12:47 +0000 https://www.druckerforum.org/blog/?p=2307#comment-404008 Excellent thought-starter – thank you, Rita.
I like your challenge to rethink what “monopoly” really means. Here’s my perspective: as all the cost barriers have faded as you’ve described, the importance of brand has increased.
I do, of course, use the real meaning of brand (as a non-conscious emotional shortcut to choice) rather than the superficial meaning of ‘brand’ as a logo / visual device.
Are we seeing the emergence of monopolies of attention, emotion and habit?

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