Neoclassical economics is fundamentally a static model. Firms (the very name implies structure rather than movement) are seem as entities in equilibrium focused on single purposes that they are capable of maximizing (because there is just one purpose)

But suppose enterprises are complex processes, rather than just complicated systems. What if their purposes emerged, and developed and changed during their life cycles? What if managing a firm was more like managing an ecosystem than a machine? How would you measure the human analog of the Florida Everglades or the Mekong River Delta? How would you manage it?

Unless we start with better questions we are not going to get better answers…