Moderator Tina Deutsch Co-Founder and Managing Partner, Haufe Advisory

Speakers

Paul Allen Founder, Ancestry.com, SOAR.com

Jon Clifton Global Managing Partner, Gallup

Bart Weetjens Social entrepreneur; Zen priest

Thomas Bubendorfer Solo climber and author

Leaders do damage to their organizations if they don’t do development of themselves. Their own capabilities to lead effectively are never perfect, and any investment they make in honing their skills has immediate payoff. How should leaders approach this responsibility in a disciplined way? How can they know if they’re improving?

Drucker Forum 2020

This article is one in the “shape the debate” series relating to the fully digital 12th Global Peter Drucker Forum, under the theme “Leadership Everywhere” on October 28, 29 & 30, 2020.
#DruckerForum

Each panellist had their own take on the topic. This report aims to join the dots between their separate viewpoints.

The scene was set: It all starts within. Bad leaders damage organisations, as they tend to be reactive, and make too many decisions under uncertainty. In leaving no time for themselves they have no opportunity for self reflection and growth. There is often a view that everything is too much but nothing works without me. There is no time, and more of the same is the only solution. Leaders are in a perpetual state of triage.

The annual Gallup poll tells us that only 13% of team members are actively engaged with their work. Most solutions to this problem are top-down and do not involve the senior management in implementation. Hence, they fail on two fronts: firstly, time is not taken to understand individual concerns, and secondly, this assumes that it is a problem which can be solved, which clearly it is not. It is a tension, so needs constant management.

ELEMENTS

There are five elements inherent in our leadership psyche: body, emotion, mind, spirit (purpose), and social – the last being of greater relevance in these difficult times.

It was argued that a healthy body begets a healthy mind, but it begs the question: how is this recognised? That must come from some dissatisfaction, and hence an emotion, which engages the mind to find a solution which may involve better physical results. These are substantial – we are not designed for our sedentary life (‘sitting is the new smoking’, to quote Bart Weetjens). Our creativity improves by 40% if we are moving in an urban setting and up to 60 % in a natural environment. There are plenty of studies to support this.

Changing one of the five elements has benefits for the others, and leads to improved performance. The  HBR article ‘The Making of a Corporate Athlete’ was quoted. Helping colleagues to invest in improving their physical health was seen as a good thing and easily sold to colleagues, but with an unfortunate connotation: human is an investment and needs to yield 100% for business to thrive. That mechanical view of employment went unchallenged, at least by the panellists.

Dealing with emotions can also be challenging for a leader. Again, improving physicality can often lead to a calmer attitude and a realisation that individual purpose is not entirely tied to corporate performance. A better life-work balance can be achieved by doing the same in less time. Does this work for leaders only, or should this more relaxed attitude permeate the organisation? While that would be a good thing, it relies heavily on the leader’s new perceptions changing culture, which tends to be slow to trickle right through the business.

SOLUTIONS

Uncertainty scares us. Action removes the fear. The uncertainty of what to do before a proposed action means that most mental energy is exhausted before action, inhibiting decision making and time management. Many leaders have, or think they have, no time to do what is obvious to them, which is take time to think. That creates more stress.

Leaders need to create space for time to think. Their assumption is often wrong – often things work better without them. Importantly, the assumption remains untested.

The Gallup survey tells us that a B-level manager surrounds him- or herself with C managers, while an A+ manager chooses A++ managers. As an indicator of management strength, that is compelling. We all know that doing what a leader is good at and leaving other tasks to those more able to deal with them is a strong indicator of a good leader who then has thinking time.

The bottom line: identify more of what you do well,  and do less of what you don’t do well.

Essentially,  the ‘how’ is to get help. Employ a coach. Don’t worry too much about whether it’s a life coach or a business coach. Each does some of both. Use Paul Allen’s tip – do a chemistry session. Find out who you get on with. It’s about gaining back little bits of time so that the business leader can start to find a few minutes here and there to reflect and then start to make changes. It’s a snowball effect – there’s no silver bullet or quick fix. Stop looking for them. Start making lifelong changes.

Full disclosure – panellists were coaches or led coaching organisations. But they are still correct. It was fairly apparent to everyone what the issue was and what a solution might be. Getting leaders to acknowledge and find ways to act on that realisation could form the subject of a useful follow-up panel in the future.

About the Author:
Nick Hixson is an entrepreneur, business enabler based in the South of England, and Drucker Associate 

This article is one in the “shape the debate” series relating to the fully digital 12th Global Peter Drucker Forum, under the theme “Leadership Everywhere” on October 28, 29 & 30, 2020.
#DruckerForum

Defining the new entrepreneurship: how it’s different from the current one

A gap between entrepreneurship and art has arisen over past industrial revolutions. New entrepreneurship aims to close the gap. It is imbued with entrepreneurialism, transplanting into the socio-economic sphere Brunelleschi’s Renaissance perspective in the art world.

Current entrepreneurship is in the STEM field, following the Fordist production environment, characterised by the bureaucracy of the 20th century. Know How To Do now has to be Knowing How To Think, Imagine and Understand. This requires familiarity with the Arts. STEM changes to STEAM. In the new entrepreneurship mode, innovationists take over from incrementalists.

Digitisation joins science and engineering with design and arts, enabling creativity in human-centred uses of technology. The arts are catalysts in converting technological knowledge into new processes, products, and services. Techno-humanist entrepreneurship means encouraging the generation of ideas and ones that feed start-ups generating new values –requiring continuous learning and willingness to explore the unknown.

…and why it’s necessary today

By combining the “4 Knowings”, new entrepreneurship provides opportunity to aspire to more enriching work. Students of today need to become multi-faceted hunters of ideas. A combination between varied stories, artistic creations, and constructions of things configures the path of work. This shows a different horizon from occupations that exhaust people.

Managers should take courage

New entrepreneurship brings turbulence to management because it shows many facets of work, as Peter Drucker (1909-2005) observed. No longer the operator following unambiguous messages. For current entrepreneurship, managers are increasingly expecting automation to be the key to success. As a result, tomorrow’s work would not differ from today. Whereas new entrepreneurship urges managers to take on the role of Renaissance man, appreciating experiences that move towards an unpredictable future.

Entrepreneurialism: a cultural movement

Exorcising unemployment has been a prime driver of economic success. However, transition to the knowledge-based society has brought creators who ignore that push but embrace the pull of Entrepreneurialism. That is what will describe progressing communities and those in retreat.

Research is exploration escaping the knowledge map of past discoveries. Entrepreneurialism is the territory, not the map, it is Innovation after Research. It is leadership; not management. Also Innovation is not confined by rationality.

Entrepreneurialism – the mind and creative faculty for entrepreneurial actions, and underlying Entrepreneurship, the process of designing and starting a business – has the purpose of changing resources to create new wealth. Entrepreneurialism is not synonymous with Business. Unlike Business, Entrepreneurialism is not just about material prosperity. Entrepreneurialism and Entrepreneurship are ways of perceiving the world that contribute to the broader design of society, feeding a social movement that challenges the model of Business that sees the creation of value for shareholders as a fixed point, around which the company revolves.

Entrepreneurialism is not built to defined standards. That is a managerial function. Instead, it is an art form that, opening doors to the future, imagines its transformation into an entity called ‘Company’. It flourishes when experimenters meet and interact in informal groups, amateurs and pragmatists, not just academics.

Historical parallels

There have always been social innovators, like the Lunar Society of Birmingham, who met between 1765 and 1813. Curious about the natural world, the Lunar men created many Innovation and Entrepreneurialism results, such as the discovery of oxygen (Joseph Priestley, 1733-1804), the steam engine (James Watt, 1736-1819) and the commercialization of pottery (Josiah Wedgwood, 1730-1795). Their achievements extended to fossil classification, telescope manufacture, and the creation of electricity. They lived art in its broadest meaning, encompassing the natural world. As Jenny Uglow (2002) brilliantly recounts, <<In the time of the Lunar Men science and art were not separated: you could be an inventor and designer, an experimenter and a poet, a dreamer and an entrepreneur all at once without anyone raising an eyebrow…….when people spoke of the ‘arts’, they did not mean only the fine arts but also the ‘mechanic arts’, the skills and techniques in agriculture, say, or printing>>.

The imagination of Entrepreneurialism is unlimited, while Business moves within the confines of known knowledge. Entrepreneurialism has an organic basis, which often is at odds with that of Business, predicated on efficiencies at scale.

Entrepreneurialism as social utility

Entrepreneurialism has principles that are both utilitarian and pleasurable – pursuing one’s dreams and developing one’s potential. It also embraces utilitarianism preached by British philosopher and economist John Stuart Mill (1806-1873). That is, the pursuit of personal happiness is not at the expense of social happiness. Entrepreneurialism is less individualistic than is commonly believed. Depending on its culture and the way in which social and economic life is conducted, a country, a region or a community can act as an entrepreneur. That is how Joseph Schumpeter (1883-1950) expressed it.

Shareholder value and conflict with entrepreneurialism

As Lao Tzu (601 BC- 531 BC) might say, Entrepreneurialism is the clay that shapes the vase of Business, filled with the idol of profit, and tyrannous shareholders. Consequently, it is not Business performance that is the master; instead, accounting profits and the share price, both subject to manipulation, are, as Martin Wolf writes (2018). This is a second form of dissonance from any entrepreneurial ambition; firstly the move towards replicable systems, followed by subservience to shareholder value.

The entrepreneurial function is regenerated by always creating new combinations. This churn sets the pace for creation of entrepreneurial enterprises, generating sustainable productivity and wealth for the common good. When it takes over Entrepreneurialism, the managerial culture – as Peter Drucker regretted –makes it difficult for people to work.

When Business increases the concentration of power and wealth in the hands of top management it sets a moral compass, reproducing the Golden Age of capitalism – an era of major social problems, satirised by the American sociologist Thorstein Veblen (1857-1929) in The Theory of the Leisure Class (1899). This is self-destruction on a grand scale. Dinosaurs of business marching towards the abyss as business models and mores of acceptable behaviour change around them.

Should large enterprises think small?

Across the big business spectrum are exemplars like Paul Polman of Unilever, apparently as a paragon of purpose for the company and its employees. Yet, he defends the advertisement for Unilever’s skin lightening cream in India because if Unilever didn’t do it, somebody else would. Whatever his individual views, as the CEO of a global company, he is still bound by shareholder value. Is there is more honesty in the small business sector, and a more effective social conscience? Perhaps so, but they are populated by the same Homo Sapiens. We can all be grasping, self-centered and downright bad. But small business owners and team are more likely to be confronted by their customers and suppliers. There are fewer layers of management and making it difficult to separate self-interest from the implications on people you know. In this sense their entrepreneurial activities may have a more social impact on their environment.

Effective speaks to Agile

Effective entrepreneurial activity still exists in large corporations, though. The market capitalizations of Facebook, Microsoft, Amazon, Apple and Google are now over $2trillion. All have adopted a small business mindset, otherwise called Agile, described by Steve Denning (2018). Close to customer, no internal markets, fast to innovate – all entrepreneurial activities and all have, with exceptions, provided value to the world at scale, whilst generating exceptional shareholder returns.

Humanism begets opportunities

By placing the person at the centre and affirming their dignity and autonomy, Entrepreneurialism embodies a new Renaissance humanism. By investing primarily in the value of man’s creative autonomy, the entrepreneurial enterprise focuses on the dynamism of co-creators and entrepreneurs rather than on the static nature of jobs. Knowledge professionals abandon incremental innovations to explore uncertainties to discover non-consumption opportunities. Coexistence and cognitive conflicts between different talents make the enterprise a place where opposing opinions creates opportunities.

Independence leads to community

Freed from bureaucracy, Entrepreneurialism acquires the independence necessary for innovation, creating economic growth together with well-being. Hence, Entrepreneurialism is a cultural movement. It is the community that is entrepreneurial, and the goal of Entrepreneurialism is the fulfilment of community needs.

This article is inspired by the Manifesto “ECONAISSANCE:
Economic knowledge in progress (and looking ahead)”, now being drawn up by a group of scholars from different countries coedited by Piero Formica and Nick Hixson

About the authors:

Piero Formica is Professor, Senior Research Fellow, Innovation Value Institute, Maynooth University, Ireland and Winner of the Innovation Luminary Award 2017

Nick Hixson is an entrepreneur, business enabler based in the South of England, and Drucker Associate

READINGS

Denning, S. (2018), The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done, American Management Association

Drucker, P. F. (1993), Post-capitalist Society, Peter F. Drucker

Hurst, D. K. (2018) unpublished Thesis and (2014) The New Ecology Of Leadership, Columbia University Press

Skidelski, R. (1992), John Maynard Keynes, II: The Economist as Saviour, 1920-1937, Macmillan London

Uglow J (2002) The Lunar Men: Five Friends Whose Curiosity Changed the World. Faber and Faber, London


Veblen, T. (1899), The Theory of the Leisure Class: An Economic Study in the Evolution of Institutions, Macmillan, New York (1a ed. it.: La teoria della classe agiata: studio economico sulle istituzioni, Einaudi, Torino, 1943)

Wolf, M. (2018), “We must rethink the purpose of the corporation. The idea that businesses only pursue profits leads to dire outcomes”, Financial Times, December 11

It came to its peak in the last century with the rise of the machine. Machines fed the management mindset of control and predictability, and most fluctuations in desired results were put down to the problem of having to employ people to operate the machines.

People are not machines

Huge amounts of effort have been expended in trying to control the unpredictability of people and make them more like machines. Latterly, there has been a realisation that people don’t function well if they are treated as machines yet there is still a wide gulf between realisation and practical applications as evidenced by the annual Gallup poll showing such dissatisfaction with work.

More and more effort is expended in measuring and controlling, epitomised by the rise in the popularity of business schools, most of which seem to be in the business of business rather than in the business of learning. More and more highly qualified managers are being churned out only to make a diminishing impact on the value, quality, and economic output of work.

Rewarding failure

The systems of rewards in the current capitalist economies perpetuate these failures. This starts with the strange concept of shareholder value such that returns must always increase, there should be some predictability, and top management is rewarded excessively for reaching short-term goals, so executives reward management when managers help achieve executive goals.

This perverse view of business and humanity demonstrates the same logic of business improvement through cost-cutting. It works well the first time and our logic tells us it will work repeatedly even though results tell us differently. Yet we still do it and then are surprised at the diminishing returns. We don’t think it might be that our assumptions need to be tested or that we are poor model makers.

No more studies – please!

We have plenty of studies on how workers are dissatisfied in their work environment, how managers instil cost-cutting services as a Pavlovian reaction to most challenges, etc. We know all these issues. We don’t need any more studies given that the human mind hasn’t evolved too much over the last 40,000 years. We need to recognise that we can’t fit people to things: we must fit things to people.

We need to fix this.

Replace Managers with Enablers

This failure to advance management learning, coupled with the unpredictability and speed of change in business, means that the need for controlling along parameters which no longer apply has long gone, and so has the need for a manager.

What is needed instead is an enabler. A manager merely has knowledge, either through experience or retaining the sources of knowledge, and can, or soon can, be replaced by AI. An enabler exercises judgement along the lines of the interfaces between human beings – listening, empathising, understanding, changing parameters to fit the circumstances – and cannot be replaced by AI. They enable business to fulfil its function of serving a customer. Not serving customers as a generic group. A manager is served by the team: an enabler serves the team. Only then can the team properly serve the customer. That implies the enabler-manager is a member of the team. It is not her team – that would imply ownership not membership.

Treat people like individuals

That means treating people completely differently. People means customers, co-workers and suppliers. It means transparency, trust, inclusivity and turning the established hierarchy on its head. So that the new enabling function assists all team members do what is needed to satisfy the customer. This needs a proper conversation throughout the value chain to meet everybody’s expectations. Enabling is facilitation, which can mean coaching, can mean some problem solving, but certainly means giving everybody the tools and environment to do their best.

It means assuming the best, not planning for all the possible ways for failure, most of which never happens. And only serves to telegraph to the team that failure is what is expected of them.

Trust

It’s a high trust model. Contrast that with the excessive internal regulation and process just in case some less than perfect result happens – a no trust model which brings its own reward, evidenced by the Gallup poll. If a high trust model doesn’t work in your situation, you have two choices. You replace the people with machines or you evaluate how you are running your business. If you can’t trust your people, you have employed the wrong people, or they don’t trust you. The trust model works both ways.

Relationship or transaction?

It’s also a learning environment for everybody including your customer. And it becomes an environment full of relationships instead of transactions. Transactional work produces employees, customers and suppliers who are more than happy to jump ship. Relationships are much stickier and allow for lapses from time to time, if they are put right transparently and quickly.

After a day’s work, we go home, and transform into our Doctor Jekyll persona, the real person. Someone who cares about the people in their home environment, spends time without counting the cost such that the people around her know their best interests are at heart. Yet so much work is being done by our other selves – Mr Hyde enters the workplace at 9am and leaves again at 5pm. In the right working environment it’s Dr Jekyll who walks through that door.

Enablers are engaged with their true selves, and that authenticity is apparent to team, customers and suppliers.

Judgement work is the new Knowledge work.

Enabling is the new Management

Serving is the new Leadership

About the author:

Nick Hixson is a business enabler and accountant, helping small and medium size business in strategy, leadership, management and team engagement. He also moderates the Drucker blog series.

This article is one in a series related to the 10th Global Peter Drucker Forum, with the theme management. the human dimension, taking place on November 29 & 30, 2018 in Vienna, Austria #GPDF18 

This article first appeared  in the Drucker Forum Series on Linkedin Pulse

Not our problem

It seems like it’s no-one’s problem, always somewhere to pass it up/along/down the line so there’s no individual responsibility. Hence no action until a customer gets a real problem. The latest example is BMW’s delay in making a product recall on some of its cars, although knowing the electrical system could completely fail at any time. Someone has now died, and while the problem was identified by BMW (and the UK’s Driver and Vehicle Safety Agency) no-one took action. Reports were written and filed. Job descriptions met. Evaluations no doubt passed. Yet, a man died.

Avoid loss by not caring

A large company has many degrees of separation between management and stakeholders. People at the top don’t know many of their own team, let alone external stakeholders, so it is easy to treat them (us) as mere numbers to be shifted about for the apparent greater good. And it’s easy to hide – which is a human trait. Why take responsibility if you don’t have to? Which means that if you, as a business, don’t have to take responsibility for all the mistakes, you don’t suffer so many losses. Avoiding loss is usually a better way to grow than taking on new, possibly risky projects. Indeed, what is a risky project, if you can avoid potentials losses? Hence more growth, with a tendency to blur the lines between accountability and morality.

The relentless drive towards what is perceived as shareholder value means that failure is not countenanced. Risk reduction and profits at someone else’s cost is often tacitly accepted.

Are smaller companies more accountable?

Smaller companies are probably more accountable,  as owners and managers are closer to their team and stakeholders. Nowhere to hide! Fewer external forces driving their need for continual growth. There’s more sense of community. Just like the communities that sprang up around the coal fields and steel works – everyone knew and looked out for everyone else. Peer pressure produced a collective moral compass. So it is in small companies. People know each other, their families and even friends.

Many small business owners value that closeness to team and stakeholders and decide not to grow because they think the business might grow too big and lose that sense of identity. They also wonder if they can manage a larger entity. Perhaps it is the growing size and complexity that worries them, but also anecdotally they are concerned what the extra layers might bring in terms of lost accountability. Subconsciously, they see what some of the the big businesses get away with and it doesn’t sit easily with them. They prefer having nowhere to hide.  

Act like the big guys

Some small businesses try to emulate their larger cousins, copying structure, organisation and methods. Some business owners, it must be said, are entirely comfortable with making as much as possible with little regard for the consequences. Over time, this attitude tends to mellow. Whether that reflects experiences – a few reverses that teach the owner to be more careful – or if it is a sign of growing maturity, we don’t know. Yet businesses we have worked with for many years often exhibit this sort of change. Part of growing is growing up.

Should not the first rule of business be to embrace one of the parts of the Hippocratic Oath – primum non nocere (first, do no harm). Bigger business should have done their growing up, but given the current state of internal self-regulation, physician, heal thyself seems all too apposite for many organisations.

How to grow and sleep at night

Is there a way of growing, yet keeping the moral sense and community nature of the entity? I am reminded of an address by Vineet Nayar, CEO of HCL Technologies (employer of 90,000 people) at the 2014 Drucker Forum. It’s all here (and he will speak again  at the 2018 Global Peter Drucker Forum). In it, he describes how he gets back the sense of pride and individual ownership by putting employees first, and customers second. His goal was for his people to introduce themselves as a proud member of HCL instead of simply saying, “I work in IT”. HCL’s management team has the primary job of enthusing the people, by providing a compelling vision of tomorrow for each one of them. As ever, it relies on personal objectives, not corporate ones. Asking for opinions, and having the humility to take criticism in the right spirit.  Democratising, so that policies and direction are agreed with everyone, has for HCL ensured spectacular growth and a happier environment.

It really works

Growth seems more achievable when you find a way of engaging your people. We have seen some interesting growth trajectories – businesses that have embraced this approach have grown turnover eightfold in seven years, with a profits increase to match, and even bigger growth in net assets. Still with a sense of fairness and balance, caused by the community spirit that remains, even after such stellar results. Just like HCL.

About the author:

Nick Hixson is a business enabler and accountant, helping small and medium size business in strategy, leadership, management and team engagement. He also moderates the Drucker blog series.

This article is one in a series related to the 10th Global Peter Drucker Forum, with the theme management. the human dimension, taking place on November 29 & 30, 2018 in Vienna, Austria #GPDF18

This article was first published on Linkedin.

My empirical data, from 30+ years of working with UK SMEs divides business owners into 4 main groups:

It is the 5% HG that is truly entrepreneurial and where governments invest most money, time and effort. Government support provides good statistics and headlines, but is the result a good use of our tax revenues?   As they are more likely to succeed anyway, this seems somewhat misguided.

Characteristics of businesses

Survivors are mainly small businesses, employing a few people – small retailers or similar. They are buffeted by the day to day challenges of business life, and spend little time on planning or deeply understanding how their market works. Tomorrow’s problems are not today’s: they are consumed by today. Most are good technicians, picking up some business knowledge piecemeal as they need it. Their main problem is that they have some pieces of the jigsaw, but they don’t have the box with the picture, so they don’t relate one part to another very well.

LG businesses might be family owned or small engineering companies for example, operating with large or fixed overheads so they have a cautious outlook. They may operate in more static environments where change is gradual, and so have more traditional management processes. Many businesses still inhabit this world. Not everyone can be a headline grabbing start-up. Someone has to do the heavy lifting so that we can buy screws and milk and other necessities.

Lifestylers might start as an entrepreneurial venture, but once a certain scale is reached, the owner will reassess work life balance and reduce the rate of growth. These entities can be successful in their chosen field. They simply don’t have the aspirations to expand beyond a certain point.

It is only HG enterprises which are truly engaged in scaling quickly, maybe with a view to a possible sale, and then perhaps to do it all over again.

There are 2 other groups worthy of mention – freelancers and the self-employed, those who either work on a project by project basis or work alone. It is these last – self-employed – who are largely ignored in considering how work is changing as digitisation takes over so many jobs. Whilst they are also Survivors (as are freelancers), they tend to work on their own, with no employees.

It is the growth in Survivor numbers that has the most capacity for rapid expansion as digitisation allows small businesses to reach wider markets and personalise their customers’ experience.

Aligning objectives – the myth of an entrepreneurial workforce

HG entrepreneurs have personal and business objectives which are congruent and remain that way. My work leads me to say that it is this alignment of objectives that makes the real difference in growing a new enterprise easily and quickly.

Little account is taken of personal objectives in management thinking. It is possible that better understanding of how both owners and staff balance personal and business objectives will enable faster growth.  After all, no one has ever gone to work to fulfil a corporate objective, only a personal one by the means of corporate goals. Peoples’ personal objectives are hardly ever known to management. So it hardly surprising that employee engagement programs are not producing the level of desired improvement, or that firms bemoan the lack of entrepreneurial initiative in their workforce.

Firms want their people to be entrepreneurial, yet do their best to prevent it. Many firms, large and small, encircle their people with internal bureaucracy, push corporate objectives at them, and still use mechanical measures in preference to any other management method. Push marketing is less effective when trying to influence a better informed and sophisticated customer base, but businesses have yet to recognise that employees use the same thought processes in evaluating their job as they do when buying something. It shouldn’t be a stretch of logic, but it seems to be.

Whilst older management methods are still appropriate for businesses which are not in a dynamic environment, or which need to respond to fast changing markets using established processes, management in either case is being hopeful at best if it expects employees to act in an entrepreneurial way. Only in an environment which changes often and which tends to tailor products and services is there likely to be scope for an entrepreneurial approach throughout the organisation.

Lifelong education has been mooted as a necessary driver of better employment and business prospects. It will no doubt assist employees to keep relevant and up to date, but that is just to keep in employment. As well as learning initiatives, balancing objectives works to develop businesses by developing people, as I have proved, at least to myself. This brings natural growth, hence job retention and creation, that need not rely on government’s latest “help” or anything else.

Let’s broaden the term of who needs help and how, to inform the conversation.

About the author:

Nick Hixson is a business adviser and accountant, helping small and medium size business in strategy, leadership, management and team engagement. He also moderates the Drucker blog series.

…by which I mean they have self-belief, self-control, and self-actualisation.

But they’re not the solution to rising unemployment caused by the rise of machines. We heard a lot at the recent Drucker Forum about the rise of machines, and how natural monopolies are being eliminated as competitive advantages erode quicker. Stability is not normal any more.

So we can plan our societies for reducing levels of employment, and find things for people to fill their time with, together with a socially inclusive way of allowing them to fulfil their needs for food, shelter etc. and/or we can find ways of allowing them employment opportunities which are different from now. There is a rise in freelancing – in other words, small projects for disparate employers, and rising entrepreneurial activities now as big businesses benefits both in employment and market share eroded rapidly. We’ve argued before that small businesses will be taking over from big business and we’ve heard nothing to the contrary. Big business ways of working/models are in the main dead men walking. We want more personalisation and customisation and better experiences with the things that we buy, and big business has difficulty in providing this in a mass production and mass marketing environment.

My suggestion is that we have moved from a village economy pre-Industrial Revolution through mass production and standardisation during the industrial and technological revolutions of the last 200 – 300 years, and we are moving back now to a village economy, albeit a global village, where we can get exactly what we want made with direct input from ourselves to the maker.

How does this help what is becoming a rapidly disenfranchised workforce as jobs are lost through technological advances? A session at the Drucker Forum argued that entrepreneurs would provide much of the solution, but I don’t think this is the case. Entrepreneurs are self-centred. That’s a good thing if you’re an entrepreneur, as it helps you to grow businesses. But individuals cannot grow the many businesses needed to soak up the excess employment capacity that is going to be generated. And I don’t think they need to. Excluding those activities that will still work in big businesses which will maybe run utilities and transport and the like, I think there are now three classes of employment. There will still be the freelancers who work for individual projects for whoever will pay them. There will still be entrepreneurs who will employ a body of people for that activity. But I think the big rise will be in self-employment. And by self-employment I mean people who will work for themselves employing a few people in a localised manner with no real requirement to build the business into something which they will intend to sell, and then start again like an entrepreneur does.

As such I think that the word entrepreneur is being misused. Not all people want to be an entrepreneur, but most aspire to be able to control their own destiny, which self-employment (and freelancing) provides every bit as well as entrepreneurship. Most will actually be entrepreneurial in some aspect of their activities, without having to build a model which relies on rapid growth and sale, just to do that over again. That doesn’t fit with most people’s objectives and aspirations.

The technological revolution has allowed small businesses to compete on a global stage, as we’ve mentioned before, and also compete against any size business. The small business can be more flexible, more personal, and faster to respond to changes in markets. It’s also very quick easy and cheap to test markets in this digital era.

The challenge for government is to stop pouring resource into the 5% of high growth potential businesses which are going to succeed anyway, and start teaching and supporting self-employment in a way that encourages many small business owners to take on at least one extra person. Just by doing this, potential unemployment issues caused by replacement technology could be significantly mitigated.

To achieve this, education on self-employment needs a radical overhaul. Just as graduate business education needs significant changes to nurture softer skills rather than just analytical ones, so does education for the self-employment model need realignment. This is currently being taught as a series of disparate technical disciplines with no way of amalgamating disciplines to see how they interact and fit together. We are taught how to write a business plan, how to do our books, how to do social media marketing, but we are not taught how these pieces of the jigsaw fit into the picture. Essentially businesses get the jigsaw pieces but they never see the picture on the box. How then will they know where the pieces relate to one another and the overall picture, and how they can join those things together? That is the challenge for education and government.

We try in our own small way to coach our client base so they understand how things relate and how they can think better about it. By doing this we expect our clients’ businesses to be easier for them to manage, and to achieve the growth that they want. This is not necessarily the most growth achievable as it is their individual/personal objectives which are important. These may not be wholly money based and in fact they seldom are. As our values change to reflect the richness of our life, this balance of aspirations will become more important.

Entrepreneurs still have their place, as they will lead where markets will be in future. The self-employed can feed from the knowledge created by entrepreneurs of what is new, useful and interesting. But they don’t have to be as daring as the entrepreneurs to achieve their objectives. They can go near the leading edge, instead of what is often the bleeding edge with its higher risks. They may wish to balance their risk profile because of other personal factors, such as family, and community.

Government policy has to recognise this change. Most governments operate some decades behind the times in terms of how they think businesses are structured and work. They also impose and rigorously enforce rules which become increasingly nonsensical in the workplace. Apart from the changing education policy towards self-employment, there needs to be more awareness of how social change affects public policy, and an implicit assumption that policy and rules have to change a lot faster. As government’s main job is to be re-elected, they need to tune in to popular movements which involves doing two things differently. Firstly, they should listen considerably more than they talk, and secondly, they should not assume that they have all the solutions (and neither should the electorate). The American constitution starts with ‘We, the people’, not ‘We, the government’. We need looser public policy to accommodate rapid changes in demographics and work profiles, which needs a growing realisation that people, whether freelancers, self-employed, or entrepreneurs, insist on running their own lives in their own way to make it meaningful for each individual.

About the author:

Nick Hixson is a business adviser and accountant, helping small and medium size business in strategy, leadership, management and team engagement. He also moderates the Drucker blog series.

So are we managing, or just coping, in the fast-emerging digital age?

Bloggers have brought visions of dystopic societies where we are ruled by machines; worries concerning the disenfranchisement of vast swathes of the workforce when machines take away jobs; and questions regarding how developing countries may suffer most from the loss of low skilled jobs to autonomous contraptions.

These are reasonable concerns, and mirror the worries that many had during the rise of the Industrial Age, with Victorian machines changing the face of the countryside; marginalising as much as they liberated.

Others, starting with Charles Handy, wonder at how our humanness can be protected from the rise of the machine and warn that, while there are undoubted benefits of an increasingly digital working environment, there are few ‘unmixed blessings’ in the world.

This concept has been developed with interesting ideas on how to manage a workforce that can work remotely, igniting the idea that, at a fundamental level, all employees are volunteers – they are just volunteering to work for you at the moment.

Adding to Donald Rumsfeld’s famous quote, there are unknown knowns, the chief of which is our inability to get the best out of the people we work with. We know this, and we often try to manage it with more or better systems, be they digital or not. Yet we also know that increasingly customers are demanding more from us – a deeper understanding of their needs and wants, and drivers of their behaviour.

This can be aided by big data, but not defined by it. The data still needs strategic assessment because people still have a need to deal with people – people well informed by big data perhaps, but clearly people who have the time and empathy to really listen, and are empowered to act.

To achieve this, we need to engage the people within organisations at all levels, not just at the top. Specifically, line managers and supervisors need to fully understand how and why our colleagues work with us – which is again the volunteer principle.

To do this, we need to understand both their personal and work objectives and align these where possible. If this cannot be achieved, we need to have a grown up conversation so that both parties get enough of what they want and need. If a compromise cannot be reached, this still allows both parties to find some form of closure.

Aligning the business then becomes easier, as does growth, with everyone understanding and working together for a common goal of customer satisfaction.

This blog first appeared in the Chartered Management Institute‘s Insight section, and relates to blogs posted on the Global Drucker Forum blog series, moderated by Nick Hixson

The oft quoted case study at the Forum was of Morning Star – a California tomato producer which employs 4000 people with a very flat management structure. So flat in fact that anybody can make a capital expenditure proposal, and if it is validated by their peers, it happens.

But still it felt to me that there was something missing. Reading the Morning Star case study by Gary Hamel on the Harvard Business Review blog, it struck me that yet again only corporate objectives have had any credence. We all talk about engaging our employees better, but we don’t seem to bother to find out what objectives those employees have in coming to work. If we simply brush this off as they get paid and incentivised to do better whilst at work, then we’re not that far from the Henry Ford model even after a hundred years. We are still only paying lip service to employee engagement, because we’re still using a simple measure which is money or money equivalents to buy somebody’s time and engagement. If we don’t know what that person values, then we may be missing an opportunity. Dov Seidman spoke at the Forum about How matters in an organisation, and yes it does. But I contend Why matters more and that seems to be ignored by most corporates.

Other sessions at the forum focused on the Mittelstand model, which includes a view of a more extended family to include employees and their families such that sustaining profits is more relevant than maximising profits. The idea is to ensure future generations can benefit from the company model – both future generations of owners, and also employees. This indicates an informal way of understanding employee positions, and isn’t far away from the employee benefits at campuses such as at Google and Nordstrom. These concepts were pioneered by Victorian factory owners such as Lord Lever at Port Sunlight and Cadburys at Bourneville. These paternalistic solutions worked well but left little to employee choice, which at the time was virtually non-existent. Employees have more choice now, and a better standard of living, and might appreciate less paternalism and more inclusiveness.

We do a lot of work with strategic planning for small businesses and always start with personal objectives in detail. That simply doesn’t mean how much money they want but why they want it and what they going to do with it. We drill down to deeply understand what fulfils them as human beings. Aligning business and personal objectives generally produces significant improvements. Then, looking at the business from the customer’s perspective, and aligning this with personal and business objectives produces subtle and powerful forces for change. Businesses become easier to run, with a team that understands themselves, each other, and the business better, and they produces a clear and consistent message to their marketplaces.

Peter Drucker looked for ways of building a more inclusive entity in Management in the 21^st Century (1999) “We will have to redefine the purpose of the employing organization and of its management as both, satisfying the legal owners, such as shareholders, and satisfying the owners of the human capital that gives the organization its wealth-producing power, that is, satisfying the knowledge workers. For increasingly the ability of organizations — and not only of businesses — to survive will come to depend on their ‘comparative advantage’ in making the knowledge worker productive. And the ability to attract and hold the best of the knowledge workers is the first and most fundamental precondition.”

But no methods of doing that as part of core strategy are commonplace. We all talk about employee engagement whereas we put should perhaps be talking about employee capability – discovering all the abilities and drivers that each individual can bring so that business and personal objectives can be better understood and overall performance improvements obtained.

There is a lot of talk about customer engagement as well. It is clear that customers don’t want mass produced, push marketed products. Most have enough things- they now want personalised solutions to their needs. If we expect to do this for our customers, why wouldn’t we expect our colleagues to have the same desires, and expect the same attention to them from their employers?

There is a simple structured way of discovering personal objectives, which can be easily integrated into a performance appraisal meeting, such that HR departments could be at the forefront of driving business improvement. There will be mismatches, and those will have to be managed. But it would be better to find those out and manage them explicitly than wonder why capable people continue to slightly underperform or even leave. Some will show scope for improvement and they will need some support. Whatever the results, having the conversation and sharing business objectives will enable managers to get their people very much more onside, much more engaged, and much more able to take decisions which can be trusted. This will help to build a flexible and agile workplace with less need for rigid bureaucracy, so more able to adapt to a fast changing world.

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A blog following the Global Peter Drucker Forum 2014. An opportunity to share experiences and learn from one another in the context of The Great Transformation.