Business schools throughout the world hammer into future business leaders the importance of data, analysis, and techniques to use data to shape behavior. The slogan “what gets measured, gets done” has become more than just an idea but a primary guiding principle for many MBAs who have become managers and executives. Consequently, data driven methodologies using modern digital technology like management by objectives (MBO), balanced scorecards, and six-sigma have gained popularity and wide acceptance. Clearly, behaviors can be influenced through rewards or punitive action taken based on performance data to yield improvement. However, history shows that the problem with action based solely on tangible data, with little regard for human factors, is that the vast […]