What if what you know didn’t matter anymore? What if knowledge became a commodity? What if everyone could be an expert?   Far-fetched, you think? Well, in fact, the what if is no longer speculative; it is here already. Talk to people in such professional service industries as: private banking, auditing, consulting, even engineering, and you begin to hear concerns about the commoditization of professional knowledge. A consulting civil engineer [the field in which I was first educated, and still find so deliciously complex] admitted to me that much of what you need to know in that field is on line, and that their corporate clients were a new breed who didn’t so much want what […]