FINDING THE UNICORN: organizational change, persuasion and belief
by Lesley Crane
One could be forgiven for thinking that managing change in an organization is a simple matter of persuasion. After all, we spend a great deal of time trying to get people to do or think things we want them to. The goal, conscious or not, is to induce a shift in the belief system of the recipient. Persuasion, then, is a form of making demands which, as Peter Drucker notes in his essay on Functioning Communications, is one of the fundamentals of communication. Fundamental it may be, simple it is not. The implicit understanding here is that when we perform an everyday act of persuasion (e.g., I know more than you, so I must […]