Why Management 2.0 Is Inevitable
by Steve Denning
In my post, “The Revolutionary Tenets of Management 2.0”, I described five fundamental shifts that firms must master to navigate the transition to the new management ecosystem of Management 2.0. In my TEDx talk in Oslo last month, I explained in more detail why the transition to Management 2.0 is not merely desirable: it is inevitable. In the talk, I examine the epic shift in power in the marketplace from the seller to the buyer, that flows from Peter Drucker’s foundational insight in 1973: “There is only one valid definition of business purpose: to create a customer.” The shift in power has had devastating consequences for hierarchical bureaucracies, which have been insufficiently […]