When we first started trying to ‘humanise the enterprise’ using social tools to improve the way firms coordinate work, back in 2003, we believed that just by giving employees the means to connect, collaborate and communicate more freely, we would help firms evolve towards more agile, responsive organisations. But after a decade of helping organisations develop social and collaboration strategies and platforms, the limits of this approach are clear. Cross-cutting networks can achieve a lot, even in firms where power flows orthogonally down the management hierarchy, but to really change the way we work, we need to focus on developing the new organisational capabilities that digital technology has made possible – what I think of […]